Møns Klint

Creating a new brand concept and packaging for an audience of 18-25 non-drinkers.

Brief

Develop a new brand concept and packaging design for an audience of 18-25 year old non-drinkers.

Concept

In response to the rising health trend with 18-25 year olds reducing their alcohol content, I aimed to create an alcohol-free gin for intimate social occasions and compete within the growing craft gin sector.

A product based on the Danish word ‘Hygge’, creating a warm atmosphere and enjoying the good things in life with good people, and the Swedish word ‘Lagom’ meaning not too much, not too little, just right.

Solution

A brand that took it’s inspiration from the craft gin sector and Scandinavian design. The brand name ‘Møns Klint’ refers to a 6 km stretch of chalk cliffs along the eastern coast of the Danish island of Møn. Møn is a UNESCO biosphere and has a variety of different landscapes in which wild botanicals such as juniper trees grow. This is where the ingredients would be handpicked and distilled. The design is based on geometric shapes and a limited colour palette to support the brand’s philosophy; simple and sustainable.

3D Design Process